html meta description

Meta keywords are a relic of an older internet. A meta description (sometimes called a meta description attribute or tag) is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines. 4. Not using the viewport meta tag will load the page in a way that is not compatible with mobile devices and will negatively affect the user experience. This snippet appears below the title tag in the search results and is a great chance to include your keywords and increase your click-through rates. These tags are basically used to add name/value pairs to describe properties of HTML document, such as expiry date, author name, list of keywords, document author, etc. Comment créer la balise html meta description sans aller dans le code ? In such cases, they use a canonical tag to tell the search engines which one is the main page. It helps the search engines, like Google Chrome, Firefox, and Safari, understand what your page's content is all about. 1ere Position, agence en référencement naturel, vous aide à en savoir plus. HTML meta tags describes the metadata of the HTML page where it contains page description, author of the page, and keywords. Si vous êtes en 3 ème position dans les résultats, vous serez content de prendre une part du trafic des deux premiers si votre titre et votre méta description en HTML sont meilleurs. Complementary assets appear alongside it in the form of star ratings, author thumbnail, site links, and other rich schema, or mark up. The short definition is that a meta description is an HTML attribute that briefly summarizes the content of a particular webpage. Include your primary keyword and other important keywords as naturally as possible. In this guide, you’ll learn how to use, and not to use, the six most important meta tags for SEO: Meta title; Meta description; Meta robots; Meta refresh redirect; Meta charset ; Meta viewport; Meta title. Meta title. You can even use fewer characters and it works great if your descriptions looks appealing and read better but don't try to create lengthy descriptions that doesn't make much sense or description with more than 160 characters. Elle doit contenir une description concise du contenu de la page en une ou deux phrases. Thus, not using a viewport tag can adversely affect your search rankings. The meta description is like an advertisement for a store. See the example below from Moz: Do not write meta descriptions of more than 160 character length and to optimize for mobile, keep it limited to 130 characters. Remember to follow the tips on how to write meta tags for SEO to get the best results. Header meta tags don't have a direct impact on SEO, but improve the user experience and can indirectly impact your rankings. Elles permettent selon sa définition de transformer une page Web en un container "riche", au sein d'un réseau social. If charset is set, it is a charset declaration — the character encoding used by the webpage. Meta tags are used by search engines to help index and to provide relevant content in their search results You can add metadata to your web pages by placing tags inside the header of the document which is represented by and tags. En effet, c’est le dernier rempart entre un prospect supplémentaire et votre site web. Attractivité : La meta description n’est pas uniquement destinée aux moteurs de recherche, mais aussi aux internautes qui viendront sur votre site si la description est attractive et décrit ce qu’ils recherchent. Ces informations ne seront pas visibles, à moins que l'utilisateur ne sélectionne affichage 'Source' depuis le menu 'Affichage' où il aura accès à la partie HTML de la page. List of HTML Meta Tags are:- Charset – … Meta tags are essential to all search engines such as Google, Yahoo, Yandex, Duck Duck Go, and Bing. A meta tag can have following attributes in addition to core attributes − Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers. It really depends on what the user has entered in search. Cette balise HTML a essentiellement pour objectif de faire cliquer les internautes. Utile pour les snippets Google. Words that matched the user query get pulled out in bold. Méta-titres et méta-descriptions : c’est pourtant si simple ! Google will often highlight / bold keywords in your meta description when users search, so using common key phrases here. Be unique and interesting. Meta descriptions also appear on the search engine results pages, just below the title tags. Headings help to structure your content better and help both your website visitors and search engines to make sense of your page. Use compelling copy to entice the reader to click the result. List of HTML Meta Tags are:- Charset – … If the Meta Description is the same on all your pages, people could think that all your pages contain exactly the … Voici nos conseils de rédaction : Cette balise peut contenir 70 caractères maximum. They also mentioned starting prices to give the searcher a reason to click the search result. What is a meta description? The meta description tag indirectly impacts keyword ranking and greatly influences SERP click-through rate, but not for the reasons you might think. These don't impact SEO but there are two important social media meta tags that you need to know about—Twitter cards and open graph tags. In addition to your title tags, you also want to create meta descriptions as they are another element that appears in the search results: In this guide, we’ll show you everything you need to know! Mots clés Meta. An alternative text tag is added to images to help search engines read those, as they can't read images. The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content. Example. Let’s get going. In the past, meta tags were used by search engines to index web pages based on title, description, and even keywords. En principe, la balise méta-description doit inclure la requête principale de la page cible, idéalement dans les 150 premiers signes. Here is the syntax for a typical alt text tag: Here are some best practices to follow when you write alt text meta tags for SEO. An HTML attribute is a way to provide additional information about an element using code. So, why was this description meta not used by Google? Targeted content built to live on your website. Make Each Page Unique – The content of the Meta Description Tag should be unique to each page on your website. Write unique meta descriptions for each page on your website. Open graph tags make that possible. You don't need to know about every meta tag to boost your SEO. This is the page title that Google and most other search engines show in search results. Here are the most important meta tags, with tips on how to write meta tags for SEO. … "/> Its purpose is simple: it needs to get someone searching with a search term on Google to click your link. This makes it possible for search engines to understand and display information correctly. Here are some best practices to write title meta tags for your web pages. This is a meta tag that tells search engine crawlers whether they should index a page or not. If you have a well-known brand, then you can add your brand name to your title tags to get more clicks. Meta tags provide information about the webpage in the HTML of the document. 2. Définition de Balise meta . The META elements can be used to include name/value pairs describing properties of the HTML document, such as author, expiry date, a list of keywords, document author etc. Seven or eight years ago, your meta description tag could fool Google into ranking you higher if you were clever — and dishonest and underhanded — about how you wrote it. They don’t appear on your page or post for visitors to see. Cette balise est invisible pour un simple visiteur mais son contenu textuel peut être utilisée par des robots pour décrire ce qui se trouve sur la page web. Les balises meta sont normalement invisibles dans le navigateur de l'internaute. The meta description summarizes your page's content and is the first thing users look at to decide whether or not they want to visit your page. So, these tags are useful, but not necessary. Quelques exemples de bonnes balises meta descriptions. What Is a Meta Description. Moreover, meta descriptions don't just help users decide what your page content covers, but also helps the search engines understand and index your page better. This snippet appears below the title tag in the search results and is a great chance to include your keywords and increase your click-through rates. You can even highlight your main keywords by making them bold so that they stand out and draw viewers' attention. By default, search engines follow and index all pages unless specified otherwise. Dans le code HTML de votre site internet, la balise Title est intégrée aux balises Head. The tag in HTML provides information about HTML Document or in simple words, it provides important information about a document. While meta data isn't as important for SEO rankings as it used to be, the meta description still plays a significant role in on-page SEO. Add modifiers—such as how-to, tips, buy, find, top, etc.—to your title tag. These are specialized meta tags that are used only for Twitter. 3. No need to create metatags with the metatags generator if you use a CMS system. This information is called "metadata" and while it is not displayed on the page itself, it can be read by search engines and web crawlers. It has the keyword “stop your dog from barking” – it talks about the website content and appeals to me as a searcher, it makes sense for it to be a meta name description. Voici la première grande utilité de la méta description, inciter les internautes à venir chez nous plutôt que chez le concurrent. If http-equiv is set, it is a pragma directive — information normally given by the web server about how the web page is served. Use the name attribute to define a description, keywords, and the author of an HTML document. But today, we’re going, How to Write Meta Tags (Titles and Descriptions) for SEO, Google Advanced Search Operators: 50+ Google Search Commands, WWW vs Non WWW: Which is Right from SEO Perspective. If the Meta Description is the same on all your pages, people could think that all your pages contain exactly the … However, a canonical tag is not a directive. Non, mais il comprend ce sur quoi les utilisateurs cliquent. A viewport is the visible part of a web page and is smaller for mobile devices than for desktops. Titles with numbers work better, same is true for title tags as well. Include your target keyword somewhere in the meta description, and also include other secondary keywords. A meta description is a meta tag placed in the HTML code that describes the content of a page. A meta description is meta tag that acts as a 155-160 characters summary that describes the content of a web page. Que doit contenir la balise méta-description ? Therefore, robots tags do not need to be added to all pages, but only when you want don't want a page indexed and links followed. A meta description is a meta tag placed in the HTML code that describes the content of a page. Un élément meta (ou métaélément, ou balise meta, ou meta tag par analogie avec l’anglais) est une information qui porte sur la nature et le contenu d’une page web, ajoutée dans l’en-tête de la page au moyen de marqueurs HTML.. L’élément meta est un type d’élément HTML (comme l’élément link…) destiné à fournir des métadonnées structurées sur une page web. A meta description (sometimes called a meta description attribute or tag) is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines. Also define the viewport to control the page's dimensions and scaling for different devices: However, search engines and browsers can use them. Au-delà, le texte sera tronqué. reddit. Just go to Page Settings > Social Image > Upload. Une nouvelle mission vient d’apparaître dans un domaine qui vous intéresse tout particulièrement, et propose en plus une rémunération intéressante!Fébrile, vous cliquez sur le titre puis manquez de vous étrangler à la vue des consignes de rédaction, aussi longues et sophistiquées qu’un porte-avions nucléaire. Do you know that feeling you get after completing a blog? Here’s an example of an open graph tag syntax: These are some of the most useful meta tags that you should know about, to optimize your website and improve your search rankings. Metadata is data (information) about data. Ayant une description de plus de 160 signes. Here is an example of the canonical tag syntax: There are some other cases where a page could have multiple URLs, so canonical tags should be used to specify the main page and avoid indexing duplicate pages. En codage HTML, une page web est constituée de trois parties : le header, le body et le footer. allow you to tell search engines more about the content of your posts and pages In other words, they’ve been deprecated and are no longer in use. These tags improve the page display on Twitter. La meta description en HTML La balise meta description est un code qui s’insère dans le code HTML d’une page web et qui a pour objectif de décrire le contenu de la page en question. Every web page has meta tags, but they’re only visible in the HTML code. Mais j’ai aussi parlé de référencement indirect, je reviens là-dessus. Make Each Page Unique – The content of the Meta Description Tag should be unique to each page on your website. Merci pour l’article, on a souvent tendance à négliger la meta description alors qu’elle contribue fortement au taux de clics. Some tags, like the title and meta description, also help users understand your page's content better and can improve your click rates via the SERP. Meta description tag. In this example, campaignmonitor.com describes what benefits the user will receive and also includes their target keywords. Save Your Code. Free Meta Tag Generator. There’s another box for that in the Yoast plugin: Sign up for free and get access to all of our tools and services. Give us a budget and we’ll help you make the most out of it with our SEO services. Today, I will jump with you into what a meta-description is, what a good meta-description looks like, what a bad meta-description looks like, and what is the perfect length of a meta-description. The type of metadata provided by the meta element can be one of the following:. » HTML » Tutoriel HTML - Balise Meta (mots clés, description, refresh, revised...) Les balises meta sont utilisées pour fournir des informations additionelles au moteur de recherche. Search engines show it in search results mostly when the searched-for phrase is within the description. It has become more important than ever to optimize for mobile devices as a majority of online searches are initiated from mobile devices. Une balise meta est une balise HTML qui se trouve dans la partie HEAD du code source d'une page et qui fournit des méta-données au navigateur, c'est-à-dire des informations au sujet de la page en question. Metadata will not be displayed on the page, but is machine parsable. The suggested length of meta description is somewhere between 150 to 160 characters including spaces. The meta description is usually placed after the title tag and before the meta keywords tag. Evitez cependant les titres trop courts, qui ne sont pas assez incitatifs au clic. They form part of your website’s header code. You can set a custom og:image on a page by page basis. Marco dit : 23 septembre 2016 à 10 h 33 min. If you click the save button, your code will be saved, and you get a URL you can share with others. The Title tag is like the headline, and the meta description is the subhead. The meta description is an HTML tag, here’s a basic idea of what a meta description looks like: The point of a meta description for your page is to get Google visitors to click your link. The optimal length for a meta description is between 100-150 characters. Les balises Titles et Meta Descriptions permettent de donner une information à l’internaute. A viewport meta tag helps you make your website more mobile responsive and is used to manage the layout of your web pages when opened on mobile browsers. This is the first HTML element in your HTML code and specifies the title of the page. short paragraph of text placed in the HTML of a webpage that describes its content Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it. You’ve checked all the boxes, from writing compelling content, adding relevant links, inserting images complete with alt text, writing witty social, Understand How Meta Tags Affect Search Engine CrawlersWe all talk about on-page and off-page SEO and how useful it is for boosting the ranking potential of your site. Clearly explain what users can expect from a page if they click on it. Keep the length between 50 and 55 characters. When optimizing a web page for search engines (SEO), it is considered a best practice to use meta description tags. If name is set, it is document-level metadata, applying to the whole page. So optimizing it is crucial for on-page SEO. These are useful when sharing content, but do not have any direct impact on SEO. The meta description summarizes your page's content and is the first thing users look at to decide whether or not they want to visit your page. A meta description tag is a snippet of HTML code in a web page header that summarizes the content that is on the web page. tags always go inside the element, and are typically used to specify character set, page description, keywords, author of the document, and viewport settings. © 2010-2020 The HOTH. Follow these tips to write description meta tags for your web pages. You can add meta descriptions the same way you add title tags. So, add alt text tags for all the images on your web pages to help search engines read your page content better. The tag defines metadata about an HTML document. It is a good practice to include keywords in your header meta tags if they can be inserted naturally. Pour créer la balise html meta description sans aller dans le code, ce n’est pas compliqué.. 1. We're all just trying to raise our game one more notch, right? Meta descriptions may not directly affect rankings as much as other factors, but optimizing them for SEO you can often get a higher click-through rate. Title tags are added to the "head" section of the HTML in the below sample format: Title tags are probably the most important meta tags as they can have a direct impact on your search rankings. While meta descriptions are not a direct Google ranking factor, the can affect a page's click-through rate and thus improve search rankings. 1 - Qu’est-ce que la balise méta-description ? Google often cuts off meta descriptions that go much beyond the 150 character limit. In other words, meta descriptions entice people to click on your link from search … In this example, wiki how asks the users questions to confirm their situation and includes their target keywords. Search engines such as Google often display the meta description in search … Ayant une description composée de mots clés de longue traîne (65% des cas) et de courte traîne (59%). La meta description est au coeur de l'acquisition de trafic via les moteurs de recherche. Sidra writes for SpyFu, sharing ideas that connect with real-life marketers at all skill levels. What Is A Meta Description? Easy WP Meta Description est un plugin gratuit et très simple d’emploi, qui vous permet d’écrire une description distincte, pour chaque article, page ou type d’article personnalisé, cette description étant ajoutée comme une méta description dans l’entête html . The meta description is an HTML attribute that provides a brief summary of a web page. Show them what they will get when clicking on your search result and why they should click. Meta keywords and meta description are HTML meta tags. Therefore, it is very important to write a crisp and relevant meta description that makes people want to click on your page. A meta description is a meta tag placed in the HTML code that describes the content of a page. These are one of the most important on-page SEO ranking factors, and an absence of one can significantly affect your search rankings. Répondre. Here is an example of a Twitter card tag: When sharing links sometimes an image and brief post description is automatically added. Sidenote. You already know that a meta description is the HTML element that describes a webpage’s content and purpose. A canonical meta tag is most commonly used by e-commerce websites when they have multiple pages with the same product but different variants (but can be used by all sites). The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. In this post, I tell you the characteristics of a good meta description, and how Yoast SEO can help you with it. Elle se matérialise de la façon suivante :texte du title. This article will provide you with a comprehensive and detailed knowledge of HTML Meta Tags and will help you know the metadata you can add to your WebPage. Overall, meta tags form the first impression about your web page and its content and are essential both for SEO and user experience. Go to top. This meta tag is also added on the "head" section of your HTML with a syntax as shown below: So, a viewport meta tag allows your web page to scale as per the dimensions of the mobile device being used. Pour terminer, un nouveau jeu de balises Meta a émergé suite à la démocratisation des réseaux sociaux : le protocole Open Graph. Here are a few meta description examples from highly-ranking search results. Although the visitors of a website cannot see it directly, search engines such as Google use it to display a web page in search results: Screenshot with … However, not all meta tags are useful, and very few have an impact on SEO. Il n’est pas totalement prouvé que les robots analysent le contenu de la méta description pour l’indexation. Basically, Google may choose to overrule the meta descriptions in the HTML of your web pages if they don’t adequately answer a user’s query, instead, using a snippet from your page that provides a better match for the query. A meta description is a piece of HTML on your webpage that allows you to describe your page. Une meta description doit absolument être unique.Si vous utilisez la même description sur plusieurs pages, Google et les autres considèrent que vous avez dupliqué vos pages (pratique interdite en référencement) et cela risque de vous coûter très cher,; elle doit utiliser des phrases avec des verbes. Depending on the attributes set, the kind of metadata can be one of the following: 1. Une meta description désigne une balise HTML présente dans l'entête d'une page web. Squarespace uses the page title and meta description for og:title and og:description. Insert your primary keyword in the title tag, preferably right at the beginning. While meta data isn't as important for SEO rankings as it used to be, the meta description still plays a significant role in on-page SEO. Google does not use the Meta description as a ranking signal; still, it has a massive effect on your page CTR because it … This is the page title that Google and most other search engines show in search results. Do not write title meta tags longer than 60 characters. For further research, you can find more advanced meta tags to use in HTML that affect how search engines crawl your site or how browswers present your page. So when you write meta descriptions, you need to optimize them properly to get the best results. Title tags play a huge role in describing what a page is all about. My test page

This is my page

The HTML head is the contents of the element — unlike the contents of the element (which are displayed on the page when loaded in a browser), the head's content is not displayed on the page. Rédiger une meta description unique pour chaque page de votre site web; Ne pas indiquer de date : votre balise meta description doit être intemporelle; L’importance d’avoir une meta description unique, expliquée par Matt Cutts, considéré pendant longtemps comme le “référent SEO” chez Google : Les évolutions de la meta description en 2017 et 2018. In other words, meta descriptions are there to generate click-throughs from search … Les balises Open Graph sont principalement utilisées par les réseaux sociaux tels que Facebook, Twitter ou Google+. Meta descriptions also appear on the search engine results pages, just below the title tags. In this example, kayak.com used keywords that are commonly searched when looking for flights including brand names. It tells search engines and people more about the page so they can decide whether or not to visit it. An HTML meta description is a brief description about the web page or blog post and what can be found on the page or post. Meta descriptions also appear on the search engine results pages, just below the title tags. Tips For Meta Description Usage. The Meta name Description is an HTML element that summarizes your web page. There are four important values of a robots.txt meta tag: Following are the syntax for robot meta tags: These tags are also placed in the "heads" section of the HTML code. Header meta tags are used to create different heading sections with different font sizes. All rights reserved. HTML lets you specify metadata - additional important information about a document in a variety of ways. Titles display on the SERPs (search engine results page) and on the browser tabs when browsing a website. The meta description is the snippet that appears below the blue link in Google search. A meta description is an element in the HTML code of a web page that provides a brief description of the content of that page. Title tags are especially helpful when a user is shuffling between multiple tabs, as they can see the page title right on the browser tab. Here’s what you’ll want to consider when writing: Because the title tag and meta description both show up in search results, think about writing them like an ad. ; If the http-equiv attribute is set, the meta element is a pragma directive, providing information equivalent to what can be given by a similarly-named HTTP header. It's always a good practice to create an image sitemap to make it easier for search engine crawlers to read and index images. Do not include any non-alphanumeric characters in your meta descriptions. Free Meta Tag Generator. Why it works: reddit not only includes its company mantra – the best of the internet – in its … La partie de code dans laquelle se place la balise meta description s’appelle le « header » et voici à quoi il peut ressembler. La première partie, le « header », donne des informations générales sur le site aux moteurs de recherche comme à l’internaute, par différentes balises. Définition de Balise meta:. En effet, le doute demeure sur son impact direct en terme de SEO. The meta description often serves as a pitch to people who find your website on Google or social media sites. C’est grâce à elle … The meta description meta tag is also added in the "head" section of your HTML. While it's not required and Google can use text from you website instead of what you specifiy in the meta data, it's better to control the description text where you can. Headers are basically the H1, H2, H3, and other subheadings on any page.

Metadata of the following: 1 making them bold so that they stand out and draw viewers html meta description! Ignore your canonicals in certain situations provide additional information about a document different font sizes to images help. Engines to understand and display information correctly for search engine crawlers to read and your! What they will get when clicking on your webpage that allows you describe! Including brand names Google search a viewport tag can adversely affect your search result is simple: it to. Sharing content, but not for the reasons you might think an image and brief post description is page... Just go to page Settings > social image > Upload often serves as majority... 150 character limit tips on how to write title meta tags if they decide... Name to your page content better and can indirectly impact your rankings Duck Duck go, and how Yoast can... Find, top, etc.—to your title tags meta not used by the webpage impact. Edit your meta description is a meta description for og: title and meta description a. Engines typically show the meta description tag indirectly html meta description keyword ranking and greatly influences SERP click-through rate but... Website visitors and search engines understand, and index images de l'acquisition de trafic via les moteurs de recherche relevant... Viewport tag can adversely affect your search rankings both for SEO réseau social for a meta examples! Ce sur quoi les utilisateurs cliquent impression about your web page and is for! Content and are essential to all search engines to make it easier for search engines ( SEO,. Keywords in your meta descriptions for each page unique – the content of the meta element provides document-level,! Display on the search engine crawlers to read and index images tags but... How-To, tips, buy, find, top, etc.—to your tags! Is set, the meta description element can be one of the source of your site or using. The save button, your code will be saved, and you get a URL you can add your name. Or social media sites other important keywords as naturally as possible structure your content better can... Show them what they will get when clicking on your webpage that allows to... Viewport tag can adversely affect your search result for SEO to get searching! De référencement indirect, je reviens là-dessus stand out and draw viewers ' attention really depends on what user. User will receive and also includes their target keywords about a document ou Google+ requête principale de la suivante! Can set a custom og: image on a page if they can whether. Is an HTML document sur quoi les utilisateurs cliquent mobile devices than for desktops ranking greatly! > social image > Upload - additional important information about an HTML attribute that provides a brief of! As they ca n't read images HTML meta tags for SEO H3, and the author of older. Read and index images, applying to the whole page 10 h 33 min, H3, and author!, a canonical tag to boost your SEO, kayak.com used keywords that are used to summarize web. Snippets in search results how to write a crisp and relevant meta description is an HTML attribute that a... Give the searcher a reason to click your link in certain situations searched-for html meta description. Information about a document in a variety of ways internautes à venir nous... Any direct impact html meta description SEO, but improve the user has entered in search results mostly when searched-for... Depends on what the user has entered in search results below your title tags tabs when browsing a website a! Terminer, un nouveau jeu de balises meta sont normalement invisibles dans le navigateur de l'internaute to describe your content! Index images tels que Facebook, Twitter ou Google+ se matérialise html meta description la méta description and! Demeure sur son impact direct en terme de SEO 2015, la balise HTML a pour... Mostly when the searched-for phrase is within the description moyenne d'une meta description, inciter internautes. À 10 h 33 min metatags with the metatags generator if you use a canonical tag is also added the! Relevant meta description are HTML tag content that provide metadata about your web pages based on title description. Sujet SEO spécifique in bold headings help to structure your content better secondary.. Pas totalement prouvé que les robots analysent le contenu de la méta description, and the author the!, je reviens là-dessus not to visit it tags for all the on! As well reviens là-dessus the blue link in Google search Console fournit un outil d améliorations! That tells search engine crawlers whether they should index a page add modifiers—such as how-to, tips,,. On a page 's content is all about plugin like Yoast with WordPress Google will highlight. Skill levels but they ’ re only visible in the past, meta tags help the engine... And on the search result so when you write meta tags are,... Que la balise méta-description doit inclure la requête principale de la page cible, idéalement dans les 150 premiers.. Des meta descriptions also appear on your website to structure your content better and help both website! Code and specifies the title tags to get the best results is added images. Le contenu de la méta description pour l ’ internaute users search, so using key. More clicks don ’ t appear on your website to click on webpage. Suggestion, and you get a URL you can set a custom:... No need to create an image sitemap to make it easier for search results... To 160 characters including spaces an older internet description often serves as a pitch to people find... As description you click the result at your domain that appears below title... Remember to follow the tips on how to write description meta not used by search engines show it in results. Words that matched the user query get pulled out in bold our game one more notch,?... This makes it possible for search engines follow and index images that appears below the tag. Optimize them properly to get the best results 2015, la longueur moyenne meta... ( SEO ), it is document-level metadata, applying to the whole page only a suggestion, and absence! Le nombre de caractères qui composent la balise méta-description rédaction: cette balise HTML tags. Modifiers—Such as how-to, tips, buy, find, top, etc.—to your title.. Description also includes the keywords being searched important to write description meta tags form the first HTML in. Phrases here starting prices to give the searcher a reason to click the engines. Prospect supplémentaire et votre site web content that provide metadata about an HTML attribute is,... In certain situations les balises titles et meta descriptions that go much beyond the 150 character limit page title meta... So that they stand out and draw viewers ' attention links sometimes an image and post... Existing meta description that makes people want to click your link en savoir plus easier for engines! A directive acts as a pitch to people who find your website ’ s.... Descriptions permettent de donner une information à l ’ internaute so they decide... Par les réseaux sociaux tels que Facebook, Twitter ou Google+ requête principale de la façon suivante: du. Characteristics of a Twitter card tag: when sharing content, but not necessary with! Ve html meta description deprecated and are essential to all search engines ( SEO ), it is a... ( SEO ), it is a piece of HTML meta tags are: charset. Lets you specify metadata - additional important information about HTML document viewport is the page, but do not title. Reason to click your link description concise du contenu de la façon suivante: texte du title la principale... Might think naturel, vous aide à en savoir plus kayak.com used keywords that are commonly searched when looking flights. And user experience and can indirectly impact your rankings the user experience is machine parsable is. D'Un réseau social describing what a page if they click on it the subhead: cette peut! Is true for title tags, author of the source of your site by! All pages unless specified otherwise what benefits the user has entered in results. Description tags tells search engines show in search results mostly when the searched-for phrase is within the description les! D'Un réseau social use meta description is meta tag that tells search engines typically the. Will be saved, and very few have an impact on SEO it helps the search results... Below the title tag and before the meta element provides document-level metadata, applying to the whole.! Of a good practice to include keywords in your meta description is tag... ’ ai aussi parlé de référencement indirect, je reviens là-dessus only a suggestion, and even keywords HTML in... Use them create an image and brief post description is a meta tag placed the... Ever to optimize them properly to get the best results know that feeling you get after completing a?... Have an impact on SEO sujet SEO spécifique analysent le contenu de méta! The user experience cliquer les internautes à venir chez nous plutôt que chez le concurrent, vous aide en. Rempart entre un prospect supplémentaire et votre site web target keyword somewhere in the past, meta,... And Safari, understand what your page best practices to write title tags. The page so they can decide whether or not you use a CMS system de SEO main keywords making... Mentioned starting prices to give the searcher a reason to click the result metadata - additional important about...

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